Understanding How Meaning Is Created In Media Products What to expect in Adverts Characters- Close-ups Music- Non diegetic music Scenes from the film Title cards Props Costumes Location Transition Creating spectacle and enigma Use of close-ups The list above is known as codes and conventions(the ingredients that make up a specific genre of product). Macro ideas- what films, TV and radio use to gain a deeper understanding of something. (meaning, connotations, themes, messages.) Micro elements- used to help us understand a particular macro idea. Micro element- Mis en scene, camera work, editing, sound. These can also be called media language. Q6,7,8 You will be asked to analyse theoretically how a product of your choice creates meaning. Macro meanings: Genre, Narrative, Representation Micro Meanings: Mise en Scene, Camerawork, Editing, Sound. Worth 15, 20 marks.