LO3 Understand How Meaning Is Created In Media Products

 Understanding How Meaning Is Created In Media Products

What to expect in Adverts

  • Characters- Close-ups
  • Music- Non diegetic music 
  • Scenes from the film
  • Title cards
  • Props
  • Costumes
  • Location
  • Transition 
  • Creating spectacle and enigma 
  • Use of close-ups
The list above is known as codes and conventions(the ingredients that make up a specific genre of product).

Macro ideas- what films, TV and radio use to gain a deeper understanding of something. (meaning, connotations, themes, messages.) 
Micro elements- used to help us understand a particular macro idea. Micro element- Mis en scene, camera work, editing, sound.
These can also be called media language.

Q6,7,8

You will be asked to analyse theoretically how a product of your choice creates meaning.
Macro meanings: Genre, Narrative, Representation
Micro Meanings: Mise en Scene, Camerawork, Editing, Sound. 
Worth 15, 20 marks.  

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